A Sale with Purpose: Stock Up Before Prices Go Up

I have lways been committed to one thing: creating clean beauty that you can trust. From ingredient transparency to rigorous testing for safety, our mission has been clear—beauty should never compromise your health.

Today, I want to share with you an important update and a special opportunity. As we continue our commitment to PFAS testing and sustainability, rising costs for materials, testing, and upcoming tariffs mean we’ll need to raise some of  our prices in January. But before that happens, we want to give you one last chance to stock up on your favorite complexion products and earn valuable loyalty points during our purpose-driven sale.

Why We’re Raising Prices

Our promise to you is clean beauty that prioritizes transparency and safety, and we’re doing everything possible to live up to that standard. Here’s what sets us apart—and what drives these necessary changes:

  • PFAS Testing: We’ve implemented testing for PFAS, total fluorine, and organic fluorine in our products—a responsibility that many in the beauty industry avoid.
  • Rising Costs: The cost of raw materials, supplies, and the specialized testing we insist on continues to grow.
  • Sustainability Focus: We refuse to compromise by using cheap petrochemical fillers or excessive plastic packaging. Instead, we choose safer, eco-friendly materials, which come at a higher cost.
  • and now - tarriffs  and although this raise was communicated to our retailers 3 months ago what it means  is it's going to be even harder to do what we  hope to accomplish with a testing program :( 

This price adjustment is not an easy decision, but it’s one we must make to keep delivering on our promise of safe, ethical beauty.

The Journey of a Small Business

As a small, independent brand, this journey has never been easy. Unlike big corporate empires, we operate on passion and purpose, not massive profit margins. I want to share a few glimpses into the challenges we’ve faced to stay true to our mission:

  • Cost Challenges: The expense of maintaining transparency and safety standards, combined with rigorous testing, has been immense. We don not use cheap petrochemicals and dimethicones to bring down our costs 

  • Small Batches :  To keep our quality control until we have a complete set of suppliers that can guarantee organic fluorine tested ingredients  we have to keep it small

  • Competition from Larger Brands: Competing against companies with multi-million-dollar marketing budgets that prioritize profits over safety is a constant uphill battle.

  • Personal Hurdles: At 60, I lost my first company and life savings when a would-be investor took my URLs for over 2.5 years. Even after winning them back in court, the financial and emotional toll was significant.
  • A One-Woman Mission: Now at 70, I lead SAPPHO New Paradigm with the support of a small, passionate team who share my vision for changing the beauty industry for the better.

We don’t live lavish lifestyles or enjoy high margins. Everything we make is reinvested into creating safe, innovative products and paving the way for a healthier beauty industry.

Why This Sale Matters

This isn’t just a sale—it’s a chance to stock up on the products you love and believe in before the price increase. It’s also an opportunity to support the next chapter of our journey as we continue working toward safer, more sustainable beauty.

Here’s what your purchase helps us achieve:

  • Exciting Product Updates: We’re reformulating our beloved lip and cheek products, Hazey and Amanda, to be even more moisturizing.
  • Innovation with BCIT: In January, we’re partnering with the British Columbia Institute of Technology to push forward new product ideas and sustainability goals.

Every purchase you make is a vote for transparency, trust, and a safer future for beauty.

Adorning Ourselves Without Harm

Makeup should be fun and expressive—not a risk to your health. At SAPPHO, we love beauty, but we’re committed to creating products that you can feel good about using. This sale is your chance to join us in that mission while enjoying a little self-care along the way.

Shop the Sale DEC 26- JAN 1 

This special sale is live now, offering discounts on our complexion products. Stock up on your favorites, earn loyalty points, and help us continue reshaping the beauty industry for the better.

Thank you for believing in small businesses, for valuing ingredient transparency, and for helping us stand firm in a market that often doesn’t. Together, we’re proving that beauty can be clean, ethical, and empowering.

With love and gratitude,
JoAnn
Founder, SAPPHO New Paradigm

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