Sappho's Journal

     Even if you are not able to go away, our CC creams are an everyday grab and go delight. However if you are fortunate enought to have some time off -  Ah, who can pass up  the joy...

Valentine’s Day has been a cherished celebration for centuries, but did you know its origins are rooted in ancient traditions? The holiday traces back to Lupercalia, a Roman festival celebrating love and fertility.  By the Middle Ages, it had transformed...

Introduction: If you’ve been following our journey, you’ve seen the evolution. From our humble beginnings to where we are now, it’s been quite the ride. But as we wrap up our "Breaking Up is Hard to Do" comic series, we...

From Empowerment to Accountability—Why Clean Beauty Needs a Soul When Clean Beauty Was a Lifeline In the early days of building SAPPHO, I received weekly emails that moved me to my core. Women, many of whom had just been diagnosed...

Have you asked your favorite green beauty brand about PFAS “forever chemicals” and gotten a confusing answer? It might be because they’re using testing methods that don’t tell the full story. In fact some are doing so despite all the...

For beauty brands, it’s time to adapt and innovate. Embrace the change and begin reformulating products to exclude PFAS. The demand for safer alternatives is stronger than ever, and companies that lead the charge on clean, non-toxic formulations will likely win...

 Also could have been titled why we are still  sometimes a hot mess!  You know that feeling when you’ve got everything almost perfect, but then you realize a few things are, well…a mess? Welcome to our world. As a small...

Years ago coal miners carried canaries into dark, dangerous shafts. These delicate birds served as an early warning system, their sensitivity to toxic gases potentially saving lives.They would drop the cages down into the shaft and when the bird stopped...

  Telling the Truth SAPPHO was based on both authenticity and transparency and the truth of both of these concepts is that they are fluid - their meanings change or rather expand as we learn more. The challenge is finding...

When it comes to beauty, we often hear phrases like "flawless" and "perfect," but the truth is, real progress isn't about perfection—especially in the world of clean beauty. One of the biggest challenges facing the industry today is the ever-present...

80 Years of Chemicals Changing Our Bodies: What We Need to Know For the past 80 years, chemicals that mess with our hormones have been used in almost everything—from the food we eat to the air we breathe. These chemicals...

We thought lockdown was the worst of it. Not only were we mostly in stores but every time a store would re-open they would ask for all new testers and as most independent brands we went into considerable debt to...

There comes a time in every relationship when you realize it’s just not working anymore. For us, that time is now. We’re breaking up with the clean beauty biz—and trust us, it’s been a long time coming. The romance started...

An Ode to Independence, Clean Beauty, and Laughing Through the Struggles We’re so excited to share something truly special with you: our first-ever animated cartoon series, Breaking Up Is Hard to Do! It’s a heartfelt, bit funny, and occasionally quirky...

California’s New PFAS Cosmetics Law:  Why It’s  progress but maybe not the game changer everyone hoped for  In the world of clean beauty, change is on the horizon. California, a state long at the forefront of environmental and consumer protection, has...

1. Fluoride Fluoride is a compound that contains the element fluorine, but it's combined with other elements. It's commonly found in toothpaste and sometimes added to drinking water to help prevent tooth decay. Example: In toothpaste, you might see sodium...

On January 1, 2025, significant changes regarding the regulation of PFAS (per- and polyfluoroalkyl substances) will take effect, largely influenced by the current administration's commitment to addressing these harmful chemicals. This blog explores the implications of these new regulations and their...

Embracing Mindfulness and Purpose in the New Year As we step into a new year, it’s a perfect time to reflect, recalibrate, and set intentions for the months ahead. At SAPPHO New Paradigm, we believe in the beauty of balance—between...

Title: Reflecting on 2024: A Heartfelt Thank You from SAPPHO New Paradigm Introduction:As the year winds down, we find ourselves filled with gratitude. 2024 has been an incredible journey, and it wouldn’t have been possible without you—our loyal and inspiring...

Dear Valued Customers, As we enter the New Year, we want to keep you informed about an important update regarding our pricing. In January, we will be raising some of our prices to ensure we can continue providing you with...

I have lways been committed to one thing: creating clean beauty that you can trust. From ingredient transparency to rigorous testing for safety, our mission has been clear—beauty should never compromise your health. Today, I want to share with you...