Sappho's Journal

Discover the Ultimate Clean Beauty: PFAS-Tested Cream Concealers in Glass by SAPPHO New Paradigm In today's beauty landscape, finding products that are both effective and safe can be a challenge. At SAPPHO New Paradigm, we are committed to providing clean,...

Keeping your makeup brushes clean is essential for flawless application and healthy skin. In this guide, we’ll show you how to clean your brushes effectively and explain the benefits of using vegan, cruelty-free brushes. How to Clean Your Makeup Brushes...

BLACK MASCARA .... there is nothing like it for transformation and effect. But have you ever wondered how this product with it's magic wand works so closely to the windows of our soul? In this blog we will talk about...

SAPPHO Wins 2024 Cert Clean Award for Best Mascara! This may seem like a little late but nevertheless our small team is absolutely  thrilled to announce that SAPPHO has been honored with the prestigious 2024 Cert Clean Award for Best Mascara!...

In the ever-evolving world of beauty, the term "cruelty-free" has become a rallying cry for consumers who care about ethical practices. But what does it truly mean in a global context? As far back as  2013, the European Union  set...

AT SAPPHO  beauty is about, performance,  safety and integrity. Our new PFAS-free lip and cheek product stands as a testament to our commitment to both. Beyond just enhancing your natural radiance, our formulation is a result of rigorous testing and thoughtful...

Achieving flawless skin is often the ultimate goal however at SAPPHO we believe in making you skin looking the best it can be. However, the journey to radiant complexion is not without its challenges, especially when it comes to navigating...

At SAPPHO New Paradigm, we believe in the power of nature to enhance your beauty while nourishing your skin. Our medium coverage foundation is a testament to this philosophy, crafted with a blend of carefully selected natural ingredients. Here's a...

In 2008, I embarked on a journey that I never imagined would take me this far. This venture, which was entirely self-funded, was something I thought I’d enjoy once I retired—my own clean beauty line. At the time, I was...

Transformation The transformative aspect of makeup had brought me to film – helping to create characters in the context of an overall story was my first dream job  Below is an example of a makeup  Mia Kirshner in a dream...

Our refillable, water-based, pfas-tested,  vegan mascara has been honoured with the 2023 Makeup Innovation Award  and the 2024 Clean Beauty Award for Best Mascara.

"DISCLAIMER:  This blog post reflects my interpretation, as a founder of a heritage clean beauty brand without a scientific background on the topic of organic fluorine and PFAS in regards to our cosmetic business, up to the present date. Scientific...

Our world and our industry are waking up to the imperative need for quality over quantity and sustainable practices. At SAPPHO, we are at the forefront of this movement, consistently researching and innovating to bring you products that align with...

When it comes to achieving radiant, healthy skin, incorporating natural ingredients like coconut oil and innovative products like SAPPHO New Paradigm's CC Cream can make all the difference. Let's explore how these powerhouse ingredients and products can transform your beauty...

Our CC creams are formulated with the finest natural ingredients, combining the best elements of skin care with color to enhance your natural beauty. 

Here's a closer look at how these CC creams stand out:

Light Reflecting MInerals: We've selected minerals that reflect light beautifully, lending a radiance to the product and will ensure you are using ingredients ethically sourced and tested for low heavy metals. 

Aloe Barbadensis Leaf Juice:  Aloe is known for it's soothing properties, helping to calm the feel of calm irritated skin while also providing a refreshing boost of hydration. 

PFAS: Research Reveals Higher Skin Absorption of PFAS Than Expected In a recent groundbreaking study, researchers from the University of Birmingham have uncovered alarming evidence regarding the absorption of toxic PFAS (per- and polyfluoroalkyl substances) through human skin. PFAS, often termed...

"Disclaimer: This blog post reflects my interpretation, as the founder of a beauty brand without a scientific background, on the topic of organic fluorine and PFAS concerning our cosmetic business, up to the present date." Creating a product that tests the...

"Disclaimer: This blog post reflects my interpretation, as the founder of a beauty brand without a scientific background, on the topic of organic fluorine and PFAS concerning our cosmetic business, up to the present date." In the realm of beauty,...

Achieving that coveted glow often feels like a balancing act, especially for those with oily skin.  While radiant skin is a goal and easy for those with dry skin to attain  (add a little luminizer/serum/moisturizer ) - it is harder...

    Early days: In the early chapters of her life, Pam Grier emerged, born in Winston-Salem, North Carolina, on May 26, 1949, as an iconic figure in the realms of film and entertainment. Her story spans decades, marking her...

  Disclaimer: This blog post is my understanding, as a beauty brand founder who is not a scientist,  writing on the subject of organic fluorine and PFAS as it relates to our cosmetic business, to this day. Dimethicone Environmental Impact:   When dimethicone...