Years ago coal miners carried canaries into dark, dangerous shafts. These delicate birds served as an early warning system, their sensitivity to toxic gases potentially saving lives.They would drop the cages down into the shaft and when the bird stopped...
Telling the Truth SAPPHO was based on both authenticity and transparency and the truth of both of these concepts is that they are fluid - their meanings change or rather expand as we learn more. The challenge is finding...
When it comes to beauty, we often hear phrases like "flawless" and "perfect," but the truth is, real progress isn't about perfection—especially in the world of clean beauty. One of the biggest challenges facing the industry today is the ever-present...
80 Years of Chemicals Changing Our Bodies: What We Need to Know For the past 80 years, chemicals that mess with our hormones have been used in almost everything—from the food we eat to the air we breathe. These chemicals...
We thought lockdown was the worst of it. Not only were we mostly in stores but every time a store would re-open they would ask for all new testers and as most independent brands we went into considerable debt to...
There comes a time in every relationship when you realize it’s just not working anymore. For us, that time is now. We’re breaking up with the clean beauty biz—and trust us, it’s been a long time coming. The romance started...
An Ode to Independence, Clean Beauty, and Laughing Through the Struggles We’re so excited to share something truly special with you: our first-ever animated cartoon series, Breaking Up Is Hard to Do! It’s a heartfelt, bit funny, and occasionally quirky...
California’s New PFAS Cosmetics Law: Why It’s progress but maybe not the game changer everyone hoped for In the world of clean beauty, change is on the horizon. California, a state long at the forefront of environmental and consumer protection, has...
1. Fluoride Fluoride is a compound that contains the element fluorine, but it's combined with other elements. It's commonly found in toothpaste and sometimes added to drinking water to help prevent tooth decay. Example: In toothpaste, you might see sodium...
On January 1, 2025, significant changes regarding the regulation of PFAS (per- and polyfluoroalkyl substances) will take effect, largely influenced by the current administration's commitment to addressing these harmful chemicals. This blog explores the implications of these new regulations and their...
Embracing Mindfulness and Purpose in the New Year As we step into a new year, it’s a perfect time to reflect, recalibrate, and set intentions for the months ahead. At SAPPHO New Paradigm, we believe in the beauty of balance—between...
Title: Reflecting on 2024: A Heartfelt Thank You from SAPPHO New Paradigm Introduction:As the year winds down, we find ourselves filled with gratitude. 2024 has been an incredible journey, and it wouldn’t have been possible without you—our loyal and inspiring...
Dear Valued Customers, As we enter the New Year, we want to keep you informed about an important update regarding our pricing. In January, we will be raising some of our prices to ensure we can continue providing you with...
I have lways been committed to one thing: creating clean beauty that you can trust. From ingredient transparency to rigorous testing for safety, our mission has been clear—beauty should never compromise your health. Today, I want to share with you...
The Ultimate Guide to Perfectly Tweezed Eyebrows: Tips and Introducing SAPPHO’s Organic, Long-Lasting Brow Products Perfectly groomed eyebrows can enhance your facial features and give you a polished look. Tweezing your eyebrows at home can be a simple and effective...
In a world where war and aggression on civilians has ravaged our hearts and minds, the holiday season's traditional joy and celebration can feel distant and challenging to embrace. This year, let's try a different approach: one that prioritizes not...
Empowering Communities: The Impact of Women-Owned Businesses In today’s world, women entrepreneurs are making waves, breaking barriers, and driving change in industries once dominated by men. From fashion to tech, food to finance, and everything in between, women are proving...
Discover the Ultimate Clean Beauty: PFAS -Tested Cream Concealers in Glass by SAPPHO New Paradigm In today's beauty landscape, finding products that are both effective and safe can be a challenge. At SAPPHO New Paradigm, we are committed to providing...
Keeping your makeup brushes clean is essential for flawless application and healthy skin. In this guide, we’ll show you how to clean your brushes effectively and explain the benefits of using vegan, cruelty-free brushes. How to Clean Your Makeup Brushes...
BLACK MASCARA .... there is nothing like it for transformation and effect. But have you ever wondered how this product with it's magic wand works so closely to the windows of our soul? In this blog we will talk about...
SAPPHO Wins 2024 Cert Clean Award for Best Mascara! This may seem like a little late but nevertheless our small team is absolutely thrilled to announce that SAPPHO has been honored with the prestigious 2024 Cert Clean Award for Best Mascara!...
