Breaking Up with the Clean Beauty Biz: We’re Detoxed & Done 💔. Episode 1

There comes a time in every relationship when you realize it’s just not working anymore. For us, that time is now. We’re breaking up with the clean beauty biz—and trust us, it’s been a long time coming.

The romance started off well, full of hope, glitter, and promises of better things to come. But under the surface?

Dirty secrets. 

plastic?  It’s not just a problem for the oceans. Now, we’re finding it in places we never imagined, like fetal blood and even testicles.

Meanwhile, the clean beauty biz noise keeps getting louder—millions of dollars in ad budgets drowning out the truth, making it harder and harder for small, honest brands like ours to be heard. We couldn’t compete with the flash, but the heartache came from seeing what was happening behind the scenes.

The truth? We’re done. We’re done with the broken promises, the industry lies, and the disillusionment. But instead of fading into the background, we’ve chosen to go back to our roots: real transparency and a commitment to making beauty better.

We’ve weaned ourselves off the aspirations of being a “contender” in this noisy industry, and we’re now working on what matters: clean, honest beauty that you can trust. There’s no room for hidden ingredients or marketing spin here—just products that work and a brand that’s committed to doing right by its customers. if they don't . We are working on new products but it is a very slow process but in the end well worth it.  

So, join us on this journey as we walk away from the glamour of clean beauty and embrace what’s real and what’s right. Breaking up is hard to do, but sometimes it’s the only way forward.

Stay tuned for the next installment, where we’ll reveal more dirty secrets and focus on how we’re changing the game—one ingredient at a time.

Until then, stay real, stay clean, and keep doing what’s in your heart.

Also check us out on social media to see the entire romance gone wrong in cartoon form!