Introducing Our Animated Series: Breaking Up Is Hard to Do
An Ode to Independence, Clean Beauty, and Laughing Through the Struggles
We’re so excited to share something truly special with you: our first-ever animated cartoon series, Breaking Up Is Hard to Do! It’s a heartfelt, bit funny, and occasionally quirky homage to the journey of staying true to our mission as an independent clean beauty brand.
This project has been a long time in the making, born out of love, frustration, and a deep passion for both creativity and advocacy.
What’s It About?
Set in the campy style of a 1950s romance novel, the series chronicles the ups and downs of breaking up—not with a person, but with the conventional clean beauty business. Think swooning heroines, narrations, and plenty of winks to the audience.
Breaking Up Is Hard to Do is our way of sharing the real (and often surreal) journey of a small, independent beauty brand fighting to stay true to its values in a world of big corporations and greenwashing. It’s also a playful yet powerful tool to educate about the dangers of toxicants in cosmetics, with a sharp focus on PFAS—the “forever chemicals” we’ve fought to eliminate from our products.
How We Made It
This series is a labor of love—completely created in-house. It took literally hundreds of hours - learning along the way. We wrote the storylines, sketched the drawings in AI, and brought them to life with animation. (Yes, there were a few six-fingered mishaps and plenty of outtakes along the way. We hope you’ll laugh with us!)
It’s not perfect, and that’s part of its charm. It’s real, just like our brand.
Why It Matters
At its heart, Breaking Up Is Hard to Do is about independence—financial, creative, and emotional. It’s a rallying cry for all of us who believe in “my body, my choice” on every level and want to feel empowered to make better decisions for our health and the planet.
Through humor and storytelling, the series tackles some serious issues:
- The challenges of learning about and addressing PFAS in beauty products.
- The reality of being a small, independent business in a world dominated by conglomerates.
- The importance of holding onto your values, even when it’s hard.
Watch the Series Premiere! Jan 11 Instagram
We’re thrilled to invite you to watch the first episode of Breaking Up Is Hard to Do. It will only take a minute - It’s imperfect, heartfelt, and hopefully it will help people to maybe think a little differently about what’s in their makeup bag).
Thank you for being part of our journey. Together, we’re proving that independence and integrity matter.